Inspiration
is a business
strategy.
Chief Brand Officer, Shake Shack
Strategist, “Most Interesting Man” and “We Have The Meats”
Best-selling author of Stop Making Sense
Michael J. Fanuele
For 25 years,
I thought
the best ideas were
the smartest ideas.
I was wrong.
Smart ideas get boardrooms nodding.
Inspiring ideas get people moving.
Inspiration unleashes energy.
It changes behavior.
It puts our most delusional goals
within our reach.
The good news?
Inspiration isn’t magic.
It’s a craft anyone can learn.
That’s why I founded Talk Like Music.
To help leaders find ideas
that make people move.
To give our big brains
the competitive advantage
that only comes
when we tap our passions.
Selected Work
SHAKE SHACK
DOS EQUIS
ARBY’S
GENERAL MILLS
CADILLAC
UNILEVER
ZENBUSINESS
H&R BLOCK
CASPER
Let’s Work Together
Executive Advisory
Helping leaders build strategies that make people move.
Brand & Marketing Strategy
Creating ideas that turn passive consumers into passionate believers.
Speaking & Workshops
Teaching the craft of inspiration, so we can all accomplish a whole lot more.
In Your Inbox
A Little More Music
Occasional thoughts on inspiration, creativity, leadership, and the awesome things that make people move.